BLACK IS NEXT
(awareness campaign)

For the future black role models.

Black is Next is a campaign for black students who are making the step to go to collage. I wanted to make sure that those students have bigger expectations for themselves. We need more black teachers, CEOs, doctors, etc. in Europe, so that we have some role models and people to look up to. I decided to use durags to bring the message to the students by putting "BLACK IS NEXT" on it. The durag has been a popular item in the black community for years and is also the best way to bring that message to the black community. By wearing this durag not only the person who's wearing it but everybody who sees it will understand that black is next.

The campaign don't stop with the durag. in the school ereas you will also see some billboards with the same message but with a qr-code in the corner. if you scan the code you will enter the "black is next" instagram page with more information of the campaign. you will also have a preview of a application that actually will show you some of those black role models.

BLACK IS NEXT (awareness campaign)

BLACK IS NEXT
(awareness campaign)