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How to make people aware that they have to turn off their wood stove on days of bad air quality.
For this awareness campagne I decided to play with a Dutch word to make it stick in the head. The word in question is 'uitgaan' that means turning off, but it also means 'going out'. And to make it a little bit funny we see a wood stove breakdance to show the going out side of the word. So when you see this poster you will understand that you have to turn off your stove but you will also laugh because it's actually dancing because it's out.
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